Disappearing movies on iTunes Store and AppleTV store

Scott Maxwell wrote:
> Has anyone noticed that some movies seem to mysteriously disappear
> from the iTunes Store and AppleTV store? I noticed that this happened
> to Spider-Man 3. It was there in the HD rental section on my AppleTV
> a few weeks ago, but is now gone. I know because I was planning on
> renting it when I had time. I have found some reports of this
> happening with other movies. Anyone else notice similar things? Any
> word on why it is happening?

Most times the rights holders change their minds about having it on iTunes. As an example the TV show House vanished about the time Hulu came along.

David