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<title>TidBITS: Tablet iPod Rumored on Weak Evidence</title>
<link>http://emperor.tidbits.com/webx/tidbits-talk</link>
<description><![CDATA[
<div><br></div>
<div>Adam wroteth:</div>
<div>&gt;J<font face="Lucida Grande" color="#333333">ust because Apple
can't build a sub-$500 computer that's</font></div>
<div><font face="Lucida Grande" color="#333333">&gt;not junk doesn't
mean they can't build a sub-$500 device</font></div>
<div><font face="Lucida Grande" color="#333333">&gt;based on the
iPhone software.</font></div>
<div><br></div>
<div>1) The cheapest MacBook is $1000.</div>
<div><br></div>
<div>2) The unsubsidized prize of the iPhone is....?</div>
<div><br></div>
<div>&nbsp;A) Around $600?</div>
<div><a href="http://news.cnet.com/8301-13579_3-10072404-37.html">http://news.cnet.com/8301-13579_3-10072404-37.html</a></div>
<div><br></div>
<div>&nbsp;B) Around $700</div>
<div>Apple's Hong Kong store HK$5400 price (for 8GB) converted to US
$.</div>
<div><br></div>
<div>3) An iPod Touch (8GB) costs $229.</div>
<div><br></div>
<div><br></div>
<div>We know that the Apple is raking in profits hand-over-fist on the
iPhone, so it doesn't actually cost them anywhere near $600 to
develop/build/ship/sell. But that's the price. Where is the room for a
$500 or $800 iPhone/MacTablet? That's already the unsubsidized
iPhone.</div>
<div><br></div>
<div>So, for consumers/business to be able to spend $500-$800 for an
iPhone/MacTablet device, either Apple would have to accept drastically
lower profit margins than they get for the iPhone, or they'd have the
continue to get a carrier supplied subsidies.</div>
<div><br></div>
<div>Do you want to pay $500-$800 for a iPhone/MacTablet and also pay
the monthly carrier costs that they charge iPhone users? Is there a
big enough market for that, when the iPhone can be had at $200 and a
carrier-free MacBook at $1000?</div>
<div><br></div>
<div>Or, are you willing to pay at the high end of that range
(&gt;$650) at the same time that Apple is willing to accept lower
profit margins?</div>
<div><br></div>
<div>Adam concludeth:</div>
<div>&gt;<font face="Lucida Grande" color="#333333">So, I have to say
that I'm not buying the rumor, much</font></div>
<div><font face="Lucida Grande" color="#333333">&gt;as I would buy the
device if it actually existed.</font></div>
<div><br></div>
<div>I'm not buying the rumor, either. And I'm not sure that Adam
would buy the device at the cost it inevitably have. I know that I
wouldn't.</div>
<div><br></div>
<div>(Obviously, I am talking about the next 6-12 months. Further down
the road, who knows what might happen to prices. I can imagine a $49
subsidized iPhone, leaving room for $500-$800 iPhone/MacTablet that
people might buy. But that ain't happening soon, if ever. In fact, I
think that a $800 MacBook would happen first.)</div>
<div><br></div>
&lt;x-sigsep&gt;<pre>-- 
</pre>&lt;/x-sigsep&gt;
<div><font color="#000000">=Alex Hoffman</font></div>
<div><font color="#000000">Leadership, Policy &amp;
Politics</font></div>
<div><font color="#000000">Teachers College, Columbia
University</font></div>
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