Mac model naming conventions
via email - Durrant Software Limited
At 15:16 -0700 24/9/07, TidBITS Editors wrote:
> For years they have
> resisted giving their new Macs unique names. Rather than using
> something like Power Mac 7100/80 they now just refer to the iMac as
> the 24-inch iMac. Of course, unique names are still needed as soon
> as it comes to support or hardware repairs. On their support site
> Apple uses additional monikers to distinguish the models from each
> other. The latest iMacs and MacBook Pros are referred to as "Mid
> 2007." [Editor's note: Apple has long suffered from this problem. I
> first wrote about it over eight years ago in "Macintosh Model
> Implosion: What's in a Name?" (1999-06-14), and frankly, nothing has
> improved since then. -Adam]
I think that by keeping the same name while changing the computer has
been a really good move on Apple's part.
By using the same name, the previous advertising keeps on working.
Someone remembers an ad for an iMac from three or four years ago,
asks in a computer store for an iMac, and gets the latest version.
Whereas when names changed frequently, asking for a Mac SE might get
the response "They don't make those any more, how about this nice
Dell".
It makes it a little more difficult for those of us who like to keep
track of the Mac market, and for technicians to identify what exact
model people have, but after all - we're interested, or we're paid
for that.
Long live the iMac, whatever configuration it comes in.
regards,
Paul
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Mac model naming conventions