On Mar 29, 2007, at 4:08 PM, Cathy Wolfe wrote:
> I am not an experienced web designer, but I have tried out various
> web design software, including iWeb, and even managed to put
> together a site from scratch with GoLive, which I like. Recently
> upon the recommendation of someone, I tried out WebSiteBuilder
> which comes with my 1and1 hosting package. It seems OK, but it's so
> much clunkier than iWeb. I just love the simplicity and ease of use
> of iWeb. However, I need to create an ecommerce site, and
> understand that iWeb is not really suitable. Having used iWeb it's
> hard for me to "settle" for something else, even though I know iWeb
> doesn't have all the features I need. I was reading your reviews of
> other simple web design software, and am wondering -- which in your
> opinion would be the closest to iWeb and still give me the full
> functionality of an ecommerce site? I will be selling women's
> clothing, jewelry, accessories, etc. Or do I really need a full-
> featured application like GoLive or Dreamweaver?
Have you decided on how you want to sell online? Will you be using
Paypal, or setting up a secure site with a shopping cart package, or
establishing a Yahoo or similar type store? It's imperative to do
your research and decide on what the best methods will be for
purchasing your products for your potential customers, and what will
work best for you as an online merchant. You'll need to consider
costs for operations and how it will affect your prices, think about
hosting, how you'll handle shipping and taxes, etc.
Don't even think about design until you've worked out the above. If
you decide to go the PayPal route, it should be very easy to slug in
buttons, etc. using whatever design package you like. Someone on a
list I belong to wrote a free Paypal button configurer plug in for
Dreamweaver:
http://www.kaosweaver.com/extensions/details.php?id=50
But unless you know CGI, PHP, etc., you're fairly limited with what
you can do to customize the PayPal shopping experience.
Many hosting companies supply reasonably priced basic secure shopping
cart options like Americart. On a Dreamweaver list I belong to, I've
heard recommendations for a plug in called Cartweaver, which is
supposed to be very configurable - I've never used it and can't vouch
for it personally. There are other plug ins and stand alone packages
out there. Start with a paper and pencil and maybe colored markers.
Once you've decided on what the back end will be, then think about
the design. IMHO, HTML editors are not the best tools for ideating a
design or shopping experience. They are too limiting, box oriented
(whether you're working with tables or CSS-p) and clunky. Define a
personality for the site, think about how you want to present the
items you'll be selling, and sketch out some basic look/feel
iterations for pages.
Then think about navigation and architecture - how many clicks it
will take to get from x to y, what the checkout procedure will be,
how many links you'll need and where, and how the shopping and
purchasing experience should be. Even if it's a simple site, I highly
recommend wireframing to think the flow through. Index cards are a
great way to start mapping things out and thinking about facilitating
the buying process. If you've got an older Mac that came with
OmniGraffle, it's a great tool for wireframing. You can use any
vector drawing application for this, and I also highly recommend
Inspiration.
Once you're organized and have a plan, mock up a design in
Illustrator, Photoshop, or whatever graphic application you use, then
think about coding.
HTH,
Marilyn