But will the ads feature crash test dummies?

> Even "hasta la vista, baby" would have been a better tagline than "The > Wow starts now" > > Microsoft is going to spend $500 million on marketing Vista in the US, and > is targeting 6.6 billion impressions in its first few months. There's an > interesting critique of the strategy, with some good info on the Mac OS' > growing market share, in the latest issue of AdWeek: > > http://adage.com/digital/article?article_id=114589 >

I registered but still cannot read this without subscribing for $99, is there a copy somewhere else?

[Marilyn can confirm, but I believe AdAge articles are only free the week of publication. -Andrew]

On 7/2/07 05:04, ro293 wrote:
>> Even "hasta la vista, baby" would have been a better tagline than "The > Wow starts now" > > Microsoft is going to spend $500 million on marketing Vista in the US, and > is targeting 6.6 billion impressions in its first few months. There's an > interesting critique of the strategy, with some good info on the Mac OS' > growing market share, in the latest issue of AdWeek: > > <http://adage.com/digital/article?article_id=114589> >
>
> I registered but still cannot read this without subscribing for $99, is there a copy somewhere else?
>
> [Marilyn can confirm, but I believe AdAge articles are only free the week of publication. -Andrew]

Curiously, you can access the article through this mangled URL. Psst, don't
tell Advertising Age! Is it an ethical violation to click on the link below?

http://adage.com/garfieldtheblog/post?article_id=114589

- Ben

On Feb 7, 2007, at 12:04 AM, ro293 wrote:

> [Marilyn can confirm, but I believe AdAge articles are only free
> the week of publication. -Andrew]

It's true, Ad Age puts the articles behind a walled garden after a week.

Marilyn

> I registered but still cannot read this without subscribing for
> $99, is there a copy somewhere else?
>
> [Marilyn can confirm, but I believe AdAge articles are only free
> the week of publication. -Andrew]

In cases like these, just search for the full URL on Google and click
the "Cache" link below the appropriate search result.


Regards,

Jochen.


--
Jochen Wolters |
                | jochenpolytropia.com
                | http://polytropia.com
                | jochenwolters (Skype)